We all want thick, beautiful, and shiny hair, and we go to great lengths to achieve it. But have you ever seen a one-year-old with a full head of hair that would make any woman envious?

Meet Baby Chanco, the Japanese baby born in December 2017 with a shiny, voluminous head of hair that went viral when she was just four months old.

Fast forward to 2019, and Chanco is now the newest face of Pantene, starring in their latest advertising campaign alongside TV announcer Sato Kondo.

Chanco’s thick mane has made her an internet sensation and a hair goals icon, appearing on the covers of Marie Claire, Allure, and People magazine.

Chanco’s mother says she is surprised by the reaction her daughter is getting, but also proud of her little one.

The Pantene campaign encourages Japanese women to express themselves and own their power, and Chanco’s persona and character fit exactly the kind of women they want to support.

But what’s the secret behind Chanco’s impressive mane? It’s just brushing and letting her hair be, says her mother. And with plans to keep her daughter’s hair long and experiment with new hairstyles in the future, we can’t wait to see how this little Rapunzel‘s luscious locks will look when she’s a teenager.

Whether you believe her hair is real or not, there’s no denying that Baby Chanco’s hair is powerful and has a positive impact on people. She’s achieved more in her first year than most of us could ever imagine, and she’s setting hair goals for everyone out there. So, let’s take a cue from Chanco and embrace our own unique beauty, because it’s what makes us special.

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